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Overview: Best Creative Ways to Promote your Business on Social Media

Social media has an immense impact on businesses of all sizes; there is little doubt about it.

The impact of social media is even more profound on startups and small businesses since such businesses are most desperate for economical marketing campaigns, which can bring them high visibility and brand recognition. That’s one reason why social media has become an indispensable marketing tool for startups and small businesses.

Just to give you an example of social media influence, over 70% of consumers are likely to recommend businesses to others, provided they have a great social media interaction experience with the brand.

This clearly shows the significance of maintaining an effective social media presence for small businesses. With effective social media marketing campaigns, small businesses are able to improve their visibility, attract higher traffic, connect with customers more closely, establish brand awareness and increase overall sales.

Why Social Media is Important for Small Businesses?

Social media has effectively transformed the entire business landscape. Today, small businesses are more empowered than ever before to compete with established enterprises for their market share by adopting the best social media marketing practices.

To put it in a nutshell, social media marketing help small businesses in three core areas, including:

–         Brand building

Social media is one of the most cost-effective and rewarding digital marketing solutions that can help small businesses greatly improve their brand visibility. As part of the larger digital marketing network, social media platforms enable small businesses to precisely target the right audience and generate more queries irrespective of their geography. With the right social media customer service and content marketing strategy, small businesses are able to harness strong brand recognition in the market.

–         Omnichannel engagement

According to one research, over 60% of online shoppers prefer to have a consistent shopping experience with brands (online, in-store, or by phone). With an effective social media marketing strategy, brands are able to generate higher user engagements across all sales channels. They deliver an exceptionally synchronized Omni-channel customer experience, thereby significantly improving brand loyalty.

–         Business growth 

The vitality of social media marketing campaigns significantly contributes to increasing overall leads and sales for small businesses. According to one report, over 60% of small businesses maintain an effective social media presence to generate more leads through brand loyalty and customer engagement.

How social media has impacted marketing for small businesses?

Here are some of the ways social media has transformed marketing for small businesses:

–         Adding a new dimension to Omni-Channel Customer Service

Today’s customers (online and even in-store) see social media as the most approachable platform to interact with brands they want to buy from. In fact, according to one study, nearly 50% of shoppers expect a response from business within an hour on social media platforms.

The customers’ expectations from businesses over social media clearly establish the authority and impact of social media platforms for businesses of all sizes, especially for small businesses looking to boost their market penetration. An effective online presence on multiple social media platforms, including Facebook, Instagram, WhatsApp, and others, creates a powerful web for small businesses to deliver a seamless Omni-channel customer service.

–         Reach out to a broader audience

Over 90% of brands believe that social media marketing has helped them increase exposure for their businesses, whereas over 70% of businesses believe that social media marketing has helped them increase traffic.

To put it simply, social media platforms are ideal for small businesses to increase brand awareness and engage customers. With over 2 billion active monthly users, social media platforms best serve the need of small businesses to spread awareness about their brand, reach out to the broader audience and establish brand authority in their domain.

Here’s how you can maximize your brand awareness and reach out to a bigger audience through social media marketing:

  1. 1 Segment your audience – The key to a successful social media marketing strategy lies with your ability to identify and understand your target audience. Remember, not all social media platforms have the same audience, thereby, make sure you know your target audience and identify the best platforms to reach out to them.
  2. 2.Visual Marketing – They say “a picture is worth a thousand words.” Well, that stands true for social media marketing. Apart from compelling content, you need to come up with interactive visuals/infographics that grab users’ attention and boost engagement
  3. 3. Initiate conversations – The more you engage with your audience, the better your reach and brand loyalty. Successful social media marketing involves tactical strategies that initiate user conversations. You can also boost user engagement by tagging or mentioning people or by closely following user-generated content for your brand.
  4. 4 Track campaign metrics – There are various analytical tools that can help you assess the ROIs for your social media marketing campaigns. By tracking campaign ROIs, you won’t just be able to quantify the success of the campaign but also refine the campaign to improve ROIs.

Best Practices Creative Ways to Promote your Business on Social Media:

Here are some best practices that can help small businesses to maximize their brand awareness and sales through effective social media marketing:

  • Make sure you know and understand the target audience. This will include the identification of the right audience understanding their preferences, shopping patterns, and behaviors. Also, you need to identify the right platforms for your business.
  • Social media platforms are best used for small businesses to harness strong connections and build strong brand recognition. Thereby, it’s imperative to keep a friendly and consistent tone that aligns with your business model and values across all social media platforms.
  • Content remains the key for all successful social media marketing campaigns. In order to differentiate your business from others, you need to generate and publish highly engaging, informative, and audience-oriented content, including blogs, videos, infographics, and other content forms.

Would you like consult more about creative ways to promote your business on social media, please get in touch here Frequenc:

FAQ:

How can you help me increase my social media followers?

Social media profiles can no longer be managed haphazardly without any definite strategy. At Frequenc, we highly recommend our clients to have appropriate social media marketing and management strategies to achieve targeted growth and increase followers. We can help brands gain quality followers by creating strategic and highly targeted content that connects with the audience and reflects your brand’s values. A winning strategy, coupled with quality content, enables us to help clients gain maximum followers.

What do you think are common issues with social media marketing strategies?

One of the most prevalent issues we see businesses making is to go ahead without any definite marketing strategy. Also, producing below-par content or irrelevant content is another widespread issue that impedes the business’s growth potential. Another prevalent issue in social media marketing is the improper use of hashtags.

All of these combines utterly annihilate any chances of the brand to gain visibility, traffic, sales, brand recognition, and market awareness from social media marketing.

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