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Overview: How to get into social media marketing
There is no scarcity of recommendations for social media marketing, its potential impacts on businesses, and how companies can leverage it to sustain and thrive in global markets.
Ironically, even with so much availability of material and guides, many businesses scratch their heads when it comes to starting “social media marketing.”
Well, if you too are lingering in ambiguity about how to start social media marketing, here’s a brief guide for you to get started. Below, we have come up with a step-wise approach that will help you get into social media marketing and create better marketing campaigns to maximize ROIs.
So, without wasting any time, let’s get started…
What is Social Media Marketing?
To put it simply, social media marketing is all about using social media platforms (there are dozens of platforms) to market your business (products or services).
However, on a deeper level, the process of social media marketing involves creating customized content for a specific target audience present on a specific social media platform that can drive engagement and help your business drive more sales and revenues.
Now, to make things a little more interesting, there are various goals/outcomes which businesses can expect from social media marketing. For instance, some businesses may want to establish brand awareness through social media marketing campaigns, whereas others may want to engage customers for brand loyalty; others may still be looking to improve direct sales and revenue through social media marketing.
In short, social media marketing offer businesses endless opportunities to market their products/services, engage customers, achieve higher visibility and brand awareness to maximize sales.
Why Is Social Media Marketing Important Today?
In one sentence, because there are over 2 billion active daily users on social media platforms.
Yes, social media platforms have become much more than simply networking platforms. These have become indispensable marketing tools for businesses looking to reach out to a highly targeted global audience. Social media offer the best platforms for online customers to connect and engage with the brands and checkout products/services provided by different brands.
Just to give you an example of the power and influence of social media for business marketing; here are some business stats:
– Over 70% of customers with a great customer experience through social media likely recommend the brand in their social circle (friends and family)
– Nearly 50% of Baby Boomers, 80% of Generation X, and 90% of millennials are active social media users
– Facebook (the largest social media platform) has an average of 2.7 million active monthly users
I guess these stats pretty much sum up all the power and influence of social media marketing for businesses. I mean, in this day and age, if your business isn’t present on social media, you are likely missing out on over 50% of your business sales.
How to get into social media marketing?
Well, now that we are done being introduced to social media platforms and why it is necessary for businesses to maintain their effective presence on social media, let’s move on and see how you can start your digital journey on social media platforms.
For most people, social media is a pretty simple and exciting tool to begin with, right? We all maintain our presence on one or the other social media platform. However, it is an entirely different ball game when it comes to social media marketing for businesses.
Even getting started with the promotional strategy for businesses can be overwhelming for most businesses.
Nonetheless, it doesn’t have to be a painful journey for you.
The key here is to get your basics right. Perhaps, following a step-wise approach is the best way for you to get into social media marketing.
So, let’s see how you can get started with social media marketing for your brands with these easy to follow steps:
Steps to create a winning social media marketing strategy!
- Set Clear Goals
As we mentioned above, there is so much you as a business can gain from social media presence. The only key is to be sure of the objectives and bottom lines you want to achieve.
Think critically about why you are on social media in the first place? Are you looking to boost sales? Do you wish to increase brand awareness? Make sure you have a clear head when maintaining a social media presence because that will ultimately help you design the right marketing strategy.
- Identify Target Audience
Once you know the bottom lines you wish to achieve from social media presence, next, you should start targeting the right audience.
Your target audience is a group of people who will be most likely to be interested in your offerings (products/services) and share some common behavioral or buying patterns.
Remember, not everyone will be interested in your products, so any efforts you put into social media marketing will be futile without a specific target market.
With the right target audi3ence, you will be able to generate the right content that connects with potential customers’ preferences, leading to higher engagement, more traffic, and increased ROIs.
- Research Competitors
Irrespective of your business or industry, your competitors must be maintaining a social media presence.
Well, why don’t you check out their social media presence for inspiration?
No, the goal isn’t to copy content; instead, it’s about getting inspiration about the type of content generated by the competitor.
Fortunately, multiple competitor analysis tools can help you dig deeper into the competitors’ social media strategy, which you can creatively use to create a highly customized campaign that generates high ROIs.
- Identifying the right social media platforms for marketing
We mentioned above about dozens of social media platforms and how not all platforms are created equal.
In fact, each social media platform boosts specific audience characteristics, which is important for brands to understand.
For instance, a person who excessively uses YouTube for specific videos may not use LinkedIn for the same purpose.
Similarly, a Facebook user may not be very active on Twitter and vice versa.
Thereby, before you start generating the content, make sure you know the exact platforms which you want to target (preferably, which has the highest target audience).
- Create Engaging Content
Now that you have successfully completed all the background work, it’s time to move on and start producing some engaging and relevant content.
By now, you must have a clear understanding of your desired bottom lines, the demography you want to target, and platforms that are best suited for your marketing needs.
Now, you should combine all the insights gathered from the above steps and start generating engaging content that connects with the audience and help you achieve the desired objective.
Just make sure to create customized content and diversify it with interesting genres; this will keep the audience interested and enable you to keep engaging a new audience for your business.
- Analyze Results Frequently
There is no perfect social media marketing campaign; instead, it’s only refined over time by closely tracking the results. Thankfully, there are dozens of analytical tools that can help you monitor the campaign performance.
Just make sure you keep tracking the performance indicators and refine the campaign accordingly until you achieve your desired ROIs.
Would you like to explore more about How to Get into Social Media Marketing, please get in touch with us Frequenc Media
How often should I post on social media platfoms?
While there is no definite number, at Frequenc, we recommend posting at least twice a week. However, we create our social media posting strategy as per brand and platform needs. For instance, posting frequency on some platforms like Twitter and Pinterest may be more frequent. At Frequenc, we do at least 5 posts on Twitter, which may include different content like socializing blog, any official event coverage, or relevant, informative posts.
What social platforms do you prefer to use?
Getting lost in the hype of social media platforms is easy; however, it’s important to remember that not all social media platforms are created equal. We don’t prefer any particular platform; instead only choose platforms that offer the greatest return for our clients. For instance, Facebook and Instagram may be the best-suited platforms for a fashion business. In contrast, LinkedIn may be best suited to establish brand recognition and market awareness for a professional services agency.