As we transition into a new era of the internet, marketers must shift their focus from building awareness and driving traffic to engaging customers. The future is now clear: authenticity will be key for brands as consumers seek out what they believe are real products or services over those that seem too good to be true online; in this environment where trust spans both organizations’ reputations as well personal identity within an ecosystem–blockchain technology has emerged.
The emergence of new decentralized web technologies like NFTs is one reason why we can expect to see more brands participating in, and availing of web3 marketing services. These digital assets cannot be replicated or substituted for another asset, making them perfect for things such as art and event ticketing. Major stakeholders have already launched in the space, take Adidas’ recent campaign where they partnered up with BAYC, Punks comic book store with Gmoney – all three entities have unique intangible properties which make them stand out from others on social media platforms. With Twitter currently allowing users to adopt verified PFP, this is quickly becoming attached to brand loyalty and the identity of consumers.
Web3 finally has some heavyweights on board, and they’re not alone in their quest to change the world. The next generation of digital marketing will be built around emerging technology and NFTs – though that doesn’t mean you should give up your integrity for quick profits. It’s all about finding ways these new technologies can interact with customers in meaningful ways so brands stay ahead at this exciting evolution of the internet as we know it. This will further strengthen the importance of web3 marketing services.
Brands who got it right.
In 2021, we saw some brands who started doing NFTs right. And while there were some high-profile flops in the market with their launches – such Airbnb and Airbnb’s releasing fragrances on Ethereum blockchain only to pull them hours later because they couldn’t figure out how people would buy it without cryptocurrency–the successful ones focused on having a clear sense of what makes for an authentic product release coupled with producing limited quantities that cater towards collectors or investors looking forward potential future resale opportunities
Nike has been one of the most innovative companies in recent years, and their partnership with RTFKT Studios is a great example. They developed Cryptokicks for digital sneakers that were based on collectibility rather than scarcity like other brands do; this is generally something that the general public wouldn’t have guessed would be a thing even 2-3 years ago.
Nike’s fans are über- committed to their brand. When the company announced that they would be releasing NFT’s that act as passes, thousands quickly snapped up these highly sought after digital goods at rates over half million dollars per piece. How did Nike generate such demand? By making it on-brand and catering to an existing customer base with exclusive releases – meaning you’ll need an elite status card just get your hands on the physical goods before they’re gone forever.
Time magazine is another example of spot on web3 marketing services. Time released an innovative new project that gave consumers the chance to own a piece of Time history with their very own digital issue. The three part collection included covers from decades past, and unlocked free subscriptions. This NFT drop was so successful; Time raised over $10 million dollars in revenue because people wanted to be able access this valuable content on demand any time anywhere without having read every article within its physical pages beforehand.
These three brands have two things in common: they found ways to use NFTs that are true and brought value for existing fans with new creative projects. From Space Beyond, La Prairie Switzerland comes an everlasting digital art installation drawn from live demographic data gathered across 31 most populous cities around the world–a project born out their commitment both arts environment sustainability as well as bringing something fresh into public spaces through interacting design elements such at soundscapes or light projection mapping events on request.
Brand NFTs 2.0: The future of brand loyalty and it’s utility
The future success of NFTs largely depends on their utility. If people don’t find value in what you offer, then no amount or discount will make them want it more than other things available with more benefits at a lower price point. For brands to succeed there needs to be real world results from customers who invest time and money into products.
With blockchain technology at its core, NFTs are becoming a integral part of the internet experience for many people across the world as they enable new ways in which brands can connect with customers
By using the blockchain to issue custom tokens, brands can make their products and services more accessible. These NFTs act as a connection bridge between high-value customers who love the brand with those that represent it in real time through websites or loyalty programs which gives them greater control of how they connect to each other while also enhancing customer experience altogether.
Emerging technology stands to transform the way we do business by connecting consumers directly to brands through ownership and access programs. For example, superfans of a particular sports team could be given exclusive merchandise or VIP experiences because their NFC devices store all transactions related with that specific club—from ticket purchases on game day right up until cancelling memberships at will–and allow them instant re-entry into every event since they’ve already been scanned. Similarly customers who love luxury fashion lines, the potential has yet to be fully explored.
The reality is the technology FrequenC work with isnt about hype or drops or fomo, it’s about being able to enhance brand position and authentically connect with your consumers and build a deeper connection.